TAT launches Amazing Thailand’s ‘Open to the New Shades’ book


Date 24 Apr 2018 - 27 Apr 2018


Bangkok, 24 April, 2018 – The Tourism Authority of Thailand (TAT) has launched its new Amazing Thailand’s ‘Open to the New Shades’ book covering five main travel sectors to help international visitors experience the Kingdom from a new perspective.

Mr. Yuthasak Supasorn, TAT Governor, said that one might need an entire kaleidoscope of colours to measure the slight nuances for all of Thailand.

“The Amazing Thailand’s ‘Open to the New Shades’ communication concept captures distinct Thai characteristics by taking the reader on a journey from the North to the South to cover what the entire country has to offer. In doing so, we try to open a new world of shades covering the variety, diversity and complex assortment of experiences travellers can explore, especially for repeat visitors,” Mr. Yuthasak, added.


The five main travel sectors, covered in the Amazing Thailand’s ‘Open to the New Shades’ concept include: Gastronomy, Arts and Crafts, Thai Culture, Nature and Thai Way of Life.

As an example, the Gastronomy chapter includes sections titled ‘Shades of Rice’, ‘Shades of Noodles’ and ‘Shades of Curries’ that introduce travellers to the subtle nuances of Thai cuisine.

The chapter on Arts and Crafts covers sections called ‘Shades of Textiles’, ‘Shades of Porcelain’ and ‘Shades of Wall Art’.

Thai Culture has entries titled ‘Shades of Sanctuary’, ‘Shades of Architecture’ and ‘Shades of Thai Cultural Museums’.

The Nature chapter includes passages called ‘Shades of Natural Wonders’ and ‘Shades of Wetlands’.

Thai Way of Life covers ‘Shades of Local Communities’ and ‘Shades of Festivities’ and ‘Shades of Health and Wellness’ to name just some of the content covered in the comprehensive book.

TATThe Amazing Thailand’s ‘Open to the New Shades’ offers: “To look at the world through a coloured lens that always give us new and different perspectives. The colours of life, that we are all seeking, can be hidden at perhaps real general and ordinary places, or things, or people, or events that at first glance seem a bit mundane. As we all know, life depends pretty much on how we choose to look at it.

“New perspectives in life can be garnered from a new journey. And we hope that you can find millions of them throughout the magnificent country of Thailand,” it concluded.


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